Marketing News

Dove Men+Care Promotes Plant-Based Body Wash with Karl-Anthony Towns

The Dove Men+Care Plant-Powered Body Wash collection is available nationwide at Walmart, Amazon and Target.

Dove Men+Care is exploring how men find their daily rhythm in a new campaign with basketball star Karl-Anthony Towns.

According to the brand, men view grooming as a moment to get centered and put their game face on – whether heading to work, recovering after a workout or readying to paint the town. At the center of the campaign is the Dove Men+Care Plant-Powered Body Wash collection, featuring immersive fragrances inspired by nature that help men reset, recharge and prepare for whatever comes next.

“The way you start your day can shape how you show up in every moment that follows,” said Towns. “For me, fragrance is key to that. Whether I’m heading to the gym, spending time with family, or getting ready for a game, the right scent helps me lock in and find the energy I want to bring into the day. That’s what made partnering with Dove Men for their Plant-Powered Body Wash such a natural fit.”

Plant Powered Collection

Bringing that idea to life, the Dove Men+Care Plant-Powered Body Wash collection is formulated with plant-based moisturizers and natural essential oils–and free from artificial dyes, parabens and sulfates to help leave skin feeling smoother and healthier with every shower.

The body wash collection features a range of nature-inspired fragrances including:
Sandalwood + Cardamom Oil Body Wash; Blackcurrant + Cedarwood; Bourbon Vanilla + Hazelnut; Coastal Cedar + Bergamot; Coconut + Guava; and Eucalyptus + Cedar Oil.

The Dove Men+Care Plant-Powered Body Wash collection is available nationwide at major retailers such as Walmart, Amazon and Target and online.

For more on the men’s grooming market, go here.

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